Trinity Health Mid Atlantic honored in 2025 MASHSMD Healthcare Marketing Excellence Awards

Newtown Square, Pa. – (June 9, 2025) – Trinity Health Mid-Atlantic is proud to announce that it has been recognized by the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) with a bronze-level award in the 2025 MASHSMD Healthcare Marketing Excellence Awards.

Trinity Health Mid-Atlantic received this honor in the Integrated Marketing Campaigns category, for its project titled “St. Mary Medical – Cardiovascular Testimonial Campaign.” This recognition highlights outstanding achievement in health care marketing, communications and strategy across the Mid-Atlantic region.

“It is truly an honor to receive an award from a high-caliber organization such as MASHMD,” says Mary Wascavage, regional director of Marketing and Communications for Trinity Health Mid-Atlantic. “Our team went above and beyond to creatively tell a story that best exemplifies the exceptional care our St. Mary cardiology providers offer their patients. Sue’s testimonial was moving and inspiring, and we were grateful for the chance to tell it - but especially to be recognized for those efforts.”

The 2025 award categories included:

• Integrated Marketing Campaigns: Multi-channel campaigns that deliver impact through unified strategy
• Content Creation and Management: Excellence in written content, content strategy and audience engagement
• Branding, Design and Visuals: Standout creative work in design, video, photography and brand development

This year’s awardees were selected for their creativity, strategic execution and measurable outcomes.

“These awards showcase smart strategy and clear communication in health care marketing,” says Lacey Reichwald, committee chair for the MASHSMD Awards. “We’re proud to honor the work of these teams and organizations making a measurable difference in their communities.”

To learn more about MASHSMD and the Healthcare Marketing Excellence Awards, visit www.mashsmd.com.