St. Mary Medical Center named winner in PR Daily’s 2025 Social Media & Digital Awards
November 6, 2025Tags: St. Mary Medical Center
Langhorne, Pa. – (November 6, 2025) – St. Mary Medical Center is proud to announce that it has been named a winner in PR Daily’s 2025 Social Media & Digital Awards in the Paid Social Media Campaign category for its Integrated Cardiovascular Marketing Campaign.
St. Mary’s winning entry was recognized for its clear connection between emotional storytelling and real-world outcomes. In just three months, the campaign earned more than 278,000 video views, drove 36,000 visits to the landing page and generated 91 risk assessment submissions. Fifteen patients requested appointments directly because of the campaign.
“Our team is honored to be recognized for this campaign, which brought vital awareness to heart health and the exceptional cardiovascular care provided at St. Mary Medical Center,” says Patrick Curry, regional director of marketing and communications for Trinity Health Mid-Atlantic. “This award celebrates not just creative storytelling, but our mission to care for our entire community and promote better heart health.”
The St. Mary campaign centered on one woman’s survival story to promote cardiovascular health, increase brand awareness and encourage proactive care. The campaign featured Sue Mueller, a St. Mary Medical Center patient who shared her powerful experience with life-saving cardiac care. Her story was distributed through multiple formats, including a full-length video and shorter social-friendly versions, and appeared across Facebook, Instagram, YouTube, radio, print and Spanish-language media.
Engagement on Facebook, a platform where local sentiment is often critical, was nearly 100% positive. St. Mary not only reached its business goals but also improved its online reputation. By spotlighting one patient’s voice, the health system inspired its community to take heart health seriously.
“Social and digital communications continue to shape how brands connect with audiences, and this year’s honorees are leading the way,” says Brendan Gannon, senior marketing manager for PR Daily’s Awards programs.
PR Daily’s Social Media & Digital Awards celebrate the most creative, strategic and impactful digital communications work from brands, agencies and individuals across the globe. Winners were recognized during a luncheon this past September in New York City, where honorees from across industries gathered to celebrate excellence in digital storytelling, social strategy, influencer marketing, multimedia content, analytics and more.